Casecards
ICreated many Casecards. But there were more aspects to these case cards than just designing and printing, it also entailed distribution, developing new production and shipping methods and sourcing many unique items.
One such case card required me to find a distributor of specific type of stones that showed the type of soil the grapes are grown in. Educating the consumer that the worse the soil is, the more the grape concentrated its flavor. I then had to find a way to best adhere the stones to the case card - sourcing that adhesive distributor also. Another aspect was to figure out the safest way to package the casecards for distribution to their warehouse without the heavy stones from being knocked off. I successfully quarterbacked the printer, fulfillment house, stone distributer, adhesive company, and warehouse and achieved a cost effective promotional item delivered within the allotted time.
Another casecard went the same way, except this time it was an expensive wine key and attachment method.
